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Identifying and securing distinguished locations
for executive-level engagements.
Las Vegas is not one city. There is the city most visitors see, and there is the city that moves behind it — its influential networks, its distinguished locations rarely accessible to those without the right connections. I have spent my career developing an insider's knowledge of how Las Vegas operates, and the relationships and discretion that make exceptional access possible.
THE PRACTICE
A career spanning luxury retail, hospitality, aviation, and law has shaped a practice built on clear principles — chief among them meeting the expectations of the executives I represent at the highest level. Work executed in close collaboration with corporate principals.
CIVIC STANDING
Longstanding civic involvement is its own credential. It reflects a presence within this community that reaches into places professional relationships alone cannot. For the right client, it becomes a consequential asset.
THE ENGAGEMENT
Some needs are straightforward. Others require judgment, discretion, and experience — drawing on a network built over decades rather than assembled for the occasion.
Q&A WITH THE PRINCIPAL
Q: You've consulted on grand openings for luxury brands across every premium retail center on the Las Vegas Strip. How do you approach a launch or special event?
A: It begins with a thorough understanding of the luxury industry — its protocols and the expectation that every element reflects the brand at its highest level. Execution requires working in close coordination with management and fellow retailers, with a shared interest in an outcome that serves everyone.
Q: You served as media strategist on the two largest personal injury verdicts in U.S. history, generating international coverage. How did you sustain relevance with a world audience?
A: It was a round-the-clock commitment to serving as the link between the client and the press, a daily search to find the story, and the judgment to place it in the right hands in the right way.
Q: Your career has taken you across some of Las Vegas's most consequential industries. How does that translate when a client needs access to spaces that aren't available through conventional channels?
A: A career built in luxury and exclusivity — produces both the working knowledge of this city's most distinguished spaces and the relationships required to access them. The space now home to the McLaren Experience at Wynn Las Vegas — previously the Ferrari Maserati dealership — served as the backdrop for a luxury watch launch I identified and negotiated — a venue not otherwise accessible to those without the right relationships. That engagement preceded a west coast retail rollout executed in close collaboration with corporate representatives and buyers.
Q: Why would a company engage outside representation?
A: Identifying and securing the right location requires knowledgeable, well-connected local representation working seamlessly with corporate staff.
Q: What is the typical engagement with the client?
A: Some are defined by a single scope — a location to be identified, a reception executed at the right level. Others are sustained, requiring ongoing strategy and representation.
inquiries:
Sharon Christal l 702.610.5632